With a career spanning 20+ years built on a foundational DIY ethos, J. LaPointe (yes, it’s pronounced “Jay”, short for Jonathan) has earned the trust of a broad, international clientele. His work includes Gold and Platinum sellers (as well as hundreds of JUNO, Polaris Prize, CFMA and ECMA nominees and winners), but just as importantly, he is known for his dedication to the community of creators for whom music is an essential part of their life's work, and not necessarily their sole livelihood.