Kirubel Negatu, known as Kira_prod, is an Ethiopian artist specializing in music production, instrument playing, songwriting, visual arts, and architecture. He blends Ethiopian and African ethnic sounds with modern styles like pop, electronica, EDM, dancehall, trap, RnB, and Lo-fi. Kirubel's reputation is renowned for his remixes of classic Ethiopian songs and his unique blend of Western hits with Ethiopian music. He has collaborated with numerous artists and created commercial jingles.